Peggy Fang Roe
Chief Sales & Marketing Officer, Asia Pacific at Marriott International
There used to be two distinct playing fields, the global brands and the local ones. But today, those distinctions are becoming blurred, especially in Asia. Hence the rise of Glocalization.
In my industry, many Asian consumers have chosen global brands for quality, consistency, safety and a more "International" experience. But, local brands are on the rise. Today, consumers want companies to understand local cultural comforts but they also want to experience what the world is experiencing.