Board Strategy Briefing: What Directors Need to Know about Customer Loyalty and Shared Value
Monday, September 26, 2016
Board Strategy Briefing:
What Directors Need to Know about Customer Loyalty and Shared Value
presented by WomenCorporateDirectors Foundation and KPMG’s Board Leadership Center
What does it take to be customer-centric as even the most “analog” industries are going digital? How do companies balance learning their customers’ needs with concerns around privacy and security? How can companies incentivize long-term customer care amid short-term cost pressures?
These and other customer loyalty challenges are the topic of a new board briefing from WCD and KPMG’s Board Leadership Center. Drawing on insights from the WCD Foundation Global Institute, What Directors Need to Know about Customer Loyalty and Shared Value covers four key themes: “Be Smart about Collecting and Analyzing Data”; “After You Know Your Customers, Then What?”; “Incentivizing Customer-Centricity”; and “Data Privacy – Going Beyond What’s Legal to What’s Right.”
To learn more about the questions boards need to ask their management teams about their company’s customer engagement efforts, read this board briefing and share with fellow directors.
CLICK HERE TO READ THE FULL BRIEFING
For more WCD board briefings, click below:
“What Directors Need to Know about the Next Marketplaces and Business Models” (Issue 3)
“The Growth and Management of Megacities” (Issue 2)
“Where Economic Growth Will Come From in the Americas” (Issue 1)